Customers were also tracked on how long they spent looking at an item and their method of purchase in order for the retailers to form a more accurate and personalized marketing strategy.Ģ9th September 2014: The single largest application of beacon technology in retail to date occurs when Macy’s installs over 4,000 devices across their shops.Ģ1st November 2014: Aruba Networks successfully implements “blue dot” indoor navigation using beacons.
Significantly, customers had to have an app downloaded to receive the beacon’s information. Now that we’re clear on what beacon technology is and how it works, let’s take a look at when beacon technology was first developed and how it has been adopted around the globe.ġ0th June 2013: Apple introduces iBeacon as part of iOS 7 at World Wide Developer Conference (WWDC 2013).ġst September – 10th November 2013: Titan installs 500 beacons in Manhattan phone booths for “ maintenance purposes.”Ħth December 2013: Apple installs beacons in all 254 of their US shops to provide customers with in-store notifications about items, product reviews, and deals.ģ1st July 2014: Over 50 of the Top 100 US retailers test beacons in their shops.ġ2th August 2014: 3 UK stores trial beacon technology in their mannequins with the aim of providing prices and links to buying online to customers when they enter the beacon’s 50-meter range.
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